6 Week Marketing Generalist Bootcamp

Become a marketing superstar in early-stage companies

A 6-week cohort-based marketing bootcamp that teaches you everything you need to know and succeed as a marketer in an early stage startup.

Apply Today

First batch starts on October 1, 2022.

Key benefits of the course

Cohort-based

Live classes that give you an opportunity to interact with your instructors in real-time.

Community

Interact, learn, and network with fellow students/experts and make friends for life

Weekly projects

Roll up your sleeves and put what you've learned into action with projects crafted by the instructors.

Meet your instructors

Our founders have 13+ years of combined experience across various roles in the startup ecosystem.

Karthik Pasupathy (Co-founder, NextStop)

Ex-Zoho/Freshworks. An expert generlist with hands on experience in Technical Writing, Content writing, Product marketing, and Product Evangelism. Currently working as Product Marketing Manager at an early-stage AI startup.

Vignesh Jeyaraman (Co-founder, NextStop)

Ex-Economic Times Journalist. Extensively covered the startup ecosystem. Ex-Freshworks & Locus. Currently heads the global content marketing team for a growth-stage company.

Syllabus

What will I be learning?

You will be a part of a cohort-based course across six consecutive weekends.

Week 1: Basics of Startup

What is a startup?
B2B and B2C
Basics on how a startup functions
What defines an early stage startup?
The risk-reward of working in an early stage startup
Questions you need to ask the founder while interviewing for an early stage startup
Why being a generalist works in your advantage?

Bonus session: A live AMA with an early employee of a now billion dollar org.

Week 2: Content Marketing

The role of a content marketer
User journey
Talk about the funnel
The power of writing
Writing for the founder - bringing out the story of the company

Bonus activities: Working sessions and assignments.

Week 3: Growth marketing

What is growth marketing?
Different stages of growth marketing
Building a growth marketing funnel
Defining the growth marketing strategy
Understanding data and growth marketing
Tools for growth marketing

Week 4: Product Marketing

What is product marketing?
Role of a product marketer
How it fits in different sections of a sales funnel?
Positioning and Messaging
Sales enablement and GTM: Two sides of a coin
Sales enablement checklist
GTM checklist

Bonus activities: Special AMA session with a director of product marketing

Week 5: Technical Writing

Importance of user education
Product documentation
Writing product copy: Handling ethnic, gender and geographical bias
Building a knowledge base from scratch
Tips and Tricks

Bonus activities: Special AMA session on UX writing and content design opportunities.

Week 6: Growing as a marketer

Building your personal brand
Write what you learn
How to build and structure your team as you grow
How to conduct an interview?
Remote work framework
Q&A

Apply Now

Applications are open

Apply now and get a chance to be part of the first batch that starts on October 1, 2022. You won't pay until you get selected for the program.

Course fee

Rs.9999

one-time fee

20+ hours of live classes

Working sessions

Community access

Certificate

Access to job openings